{"id":1936,"date":"2021-01-05T18:17:37","date_gmt":"2021-01-05T17:17:37","guid":{"rendered":"https:\/\/brancaia.cyon.site\/about-us\/story\/chronology-1980\/"},"modified":"2025-01-27T15:29:20","modified_gmt":"2025-01-27T14:29:20","slug":"chronology-1980","status":"publish","type":"page","link":"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/","title":{"rendered":"Chronology 1980"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_pb_fullwidth_section et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<section class=\"et_pb_module et_d4_element et_pb_fullwidth_header et_pb_fullwidth_header_0  et_pb_css_mix_blend_mode et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_fullwidth_header_container left\">\n\t\t\t\t\t<div class=\"header-content-container center\">\n\t\t\t\t\t<div class=\"header-content\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<h1 class=\"et_pb_module_header\"> <\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"et_pb_header_content_wrapper\"><\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_pb_fullwidth_header_overlay\"><\/div>\n\t\t\t\t<div class=\"et_pb_fullwidth_header_scroll\"><\/div>\n\t\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1  et_pb_css_mix_blend_mode et_section_regular et_pb_section--with-menu et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_pb_row--with-menu et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_pb_column--with-menu et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"ba-history-menu\" class=\"et_pb_module et_d4_element et_pb_menu et_pb_menu_0 et_pb_bg_layout_light  et_pb_text_align_left et_dropdown_animation_fade et_pb_menu--without-logo et_pb_menu--style-left_aligned\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"et_pb_menu_inner_container clearfix\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"et_pb_menu__wrap\">\n\t\t\t\t\t\t\t<div class=\"et_pb_menu__menu\">\n\t\t\t\t\t\t\t\t<nav class=\"et-menu-nav\"><ul id=\"menu-geschichte-en\" class=\"et-menu nav\"><li id=\"menu-item-1948\" class=\"et_pb_menu_page_id-1875 menu-item menu-item-type-post_type menu-item-object-page menu-item-1948\"><a href=\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-2020\/\">2020+<\/a><\/li>\n<li id=\"menu-item-1949\" class=\"et_pb_menu_page_id-1887 menu-item menu-item-type-post_type menu-item-object-page menu-item-1949\"><a href=\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-2010\/\">2010 \u2013 2019<\/a><\/li>\n<li id=\"menu-item-1950\" class=\"et_pb_menu_page_id-1902 menu-item menu-item-type-post_type menu-item-object-page menu-item-1950\"><a href=\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-2000\/\">2000 \u2013 2009<\/a><\/li>\n<li id=\"menu-item-1951\" class=\"et_pb_menu_page_id-1918 menu-item menu-item-type-post_type menu-item-object-page menu-item-1951\"><a href=\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1990\/\">1990 \u2013 1999<\/a><\/li>\n<li id=\"menu-item-1952\" class=\"et_pb_menu_page_id-1936 menu-item menu-item-type-post_type menu-item-object-page menu-item-1952\"><a href=\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/\">1980 \u2013 1989<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"et_mobile_nav_menu\">\n\t\t\t\t<div class=\"mobile_nav closed\">\n\t\t\t\t\t<span class=\"mobile_menu_bar\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1>Chronology 1980 - 1989<\/h1>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>In 1980 the Widmers travel to Tuscany for a Christmas visit.<\/strong> Bruno Widmer immediately falls in love with the Brancaia hill. \u201cFrom the house of our friend Ruedi Bettschart we saw this beautiful piece of land,\u201d he recalls. \"The whole area was covered in morning mist, but Brancaia was bathed in sunlight. A magical sight!\" It was fortunate that the previous owner, who was from the UK, wanted to give up the estate. The farmer who had been taking care of the vineyards for him had passed away, and he himself was already in his seventies. Brigitte Widmer is initially skeptical. Today, however, she says: \"Brancaia means a tremendous amount to me \u2013 and more and more with each passing day.\"<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"960\" src=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Poppi_vor_unserer_Zeit_1200x960px.jpg\" alt=\"\" title=\"Brancaia_Geschichte_Poppi_vor_unserer_Zeit_1200x960px\" srcset=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Poppi_vor_unserer_Zeit_1200x960px.jpg 1200w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Poppi_vor_unserer_Zeit_1200x960px-980x784.jpg 980w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Poppi_vor_unserer_Zeit_1200x960px-480x384.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-3490\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>In 1983, the replanting of the vineyards in Castellina marks the beginning of a new era for Bruno and Brigitte Widmer.<\/strong> At the same time, four lovingly renovated holiday apartments are created in the old manor house on the Brancaia hill. There is also progress in terms of personnel: The Widmers are hiring their first permanent employee.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>In 1986 Brancaia won a blind tasting of Chianti Classico from 1983 organized by the Swiss wine magazine \u201cVinum\u201d - and suddenly everyone was talking about it.<\/strong> \u201cAn absolute stroke of luck,\u201d says Brigitte Widmer. \u201cThe jury's astonishment,\u201d she continues, \u201cwas so great that some people asked for another tasting. The wine merchant, who had campaigned for our Chianti to be tasted at all, prevented that. \"<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"960\" src=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Poppi_Bau_1200x960px_03-1.jpg\" alt=\"\" title=\"Brancaia_Geschichte_Poppi_Bau_1200x960px_03\" srcset=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Poppi_Bau_1200x960px_03-1.jpg 1200w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Poppi_Bau_1200x960px_03-1-980x784.jpg 980w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Poppi_Bau_1200x960px_03-1-480x384.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-3504\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>In 1989 the Widmers bought a 53 hectare property on the Poppi site in Radda.<\/strong> Its vineyards are completely neglected, but also completely surrounded by forest - and therefore predestined for ecological viticulture. The house that stands there looks like a ruin, has neither electricity nor running water. The tool shed is a stroke of luck: it gives the new owner couple from Switzerland the opportunity to apply for a building permit for their own cellar. Parallel to these events, the first Brancaia team with six employees is formed. Today, there are forty.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"960\" src=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_1980_1200x960px_01.jpg\" alt=\"\" title=\"Brancaia_Geschichte_1980_1200x960px_01\" srcset=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_1980_1200x960px_01.jpg 1200w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_1980_1200x960px_01-980x784.jpg 980w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_1980_1200x960px_01-480x384.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-3526\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Familien-Fotos_1200x960px.jpg\" alt=\"\" title=\"Brancaia_Geschichte_Familien-Fotos_1200x960px\" srcset=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Familien-Fotos_1200x960px.jpg 1200w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Familien-Fotos_1200x960px-980x1225.jpg 980w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_Familien-Fotos_1200x960px-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-3507\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>In 1981, Bruno and Brigitte Widmer acquire the property on the Brancaia hill in Castellina.<\/strong> Although the house is in dire need of renovation and the 20 hectare site is actually way too large. An adventurous undertaking. Initially, Brancaia is just a holiday home for the Widmers. But one with four hectares of vineyards. It should be possible to produce top-quality wine here that reflects the character of the region, they soon think to themselves. Later that same year, the first harvest follows. The production of quality wine starts with the know-how of the infrastructure of the Mazzei family. \"Because the vineyards on the Brancaia hill have always been completely surrounded by forest, we never had to fear that spraying from neighbors would reach us \u2013 a very important factor in organic viticulture,\" explains Barbara Widmer in hindsight.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_4\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"960\" src=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_1980_1200x960px_02..jpg\" alt=\"\" title=\"Brancaia_Geschichte_1980_1200x960px_02.\" srcset=\"https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_1980_1200x960px_02..jpg 1200w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_1980_1200x960px_02.-980x784.jpg 980w, https:\/\/stage.brancaia.cyon.site\/wp-content\/uploads\/Brancaia_Geschichte_1980_1200x960px_02.-480x384.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-3529\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>In 1988, Brancaia first produced Il Blu, the composition of which did not meet the guidelines for a Chianti Classico.<\/strong> Bruno and Brigitte Widmer are not deterred by the fact that the predecessor of the IL BLU is only considered a Vino da tavola. Like other ambitious producers, they are convinced that it is not the categorization that counts, but the taste. And they are right: soon the English-speaking lovers of the complex and rich treasures are talking admiringly of the \u201cSuper Tuscans\u201d. But the year 1988 brought another very important innovation for Brancaia: the unique label was created. Bruno Widmer asked a graphic designer from his advertising agency to work out a series of drafts. When these are finished, one of them immediately catches his eye. The letters of the word \u201cBrancaia\u201d and the four numbers of the vintage are arranged on it in the square that can be seen on every bottle of the winery to this day.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1793,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1936","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chronology 1980 - BRANCAIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chronology 1980 - BRANCAIA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/\" \/>\n<meta property=\"og:site_name\" content=\"BRANCAIA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T14:29:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/\",\"url\":\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/\",\"name\":\"Chronology 1980 - BRANCAIA\",\"isPartOf\":{\"@id\":\"https:\/\/stage.brancaia.cyon.site\/en\/#website\"},\"datePublished\":\"2021-01-05T17:17:37+00:00\",\"dateModified\":\"2025-01-27T14:29:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/chronology-1980\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stage.brancaia.cyon.site\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us\",\"item\":\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"story\",\"item\":\"https:\/\/stage.brancaia.cyon.site\/en\/about-us\/history\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Chronology 1980\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stage.brancaia.cyon.site\/en\/#website\",\"url\":\"https:\/\/stage.brancaia.cyon.site\/en\/\",\"name\":\"BRANCAIA\",\"description\":\"Winery &amp; 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